Remo Giuffré is the founder of the iconic (now primarily online) REMO General Store; and cofounder of General Thinking. Prior to founding REMO in 1988, Remo worked as a lawyer in Sydney with Baker & McKenzie and then as a consultant to a number of communications businesses located in both Australia and the US. He was the Director of Branding & Strategy at frogdesign in Silicon Valley from 1997, and later the resident Brand Strategist at pioneering online developer Organic in New York. Remo earned combined Commerce and Law degrees from the University of New South Wales, and an MBA with top honours from Columbia University’s Graduate School of Business in New York; majoring in marketing, communications management and organisational behaviour.

Although not formally trained as a designer, Remo has been dreaming, designing & doodling for much of his life.

Remo/REMO is the official supplier of T Shirts to the US-based TED Conferences, a relationship that dates back to 1993 when he attended his first TED Conference at the invitation of the founder Richard Saul Wurman. (Check out a video of Remo interviewing Richard at the TED2009 conference HERE.)

He is also the licensee for TEDxSydney … happening at CarriageWorks on 22 May 2010.

Remo lives in Bondi very near the beach with his wife Melanie, two children: Lola (15) & Roman (11); and a dog named Pearl. He swims every day in the ocean pool at the southern end of Bondi Beach. Finally, Remo has uploaded some personal photos into the slide show attached to his REMO CustOMER profile HERE.